Velo Girl Rides Announces partnership with Kitsbow Cycling Apparel

Asheville, NC – October 10, 2018 –Event Director Jennifer Billstrom, announced today that Kitsbow has joined the Bookwalter Binge Gran Fondo as a major sponsor of the event.
The Bookwalter Binge Gran Fondo awards prizes to the top three men and women finishers of each of the three routes offered; winners are selected by adding finish times from all timed segments to find the fastest finishers. For 2018, the prizes will be the winner’s choice of Kitsbow apparel. 
Kitsbow has also secured discounted entries to the Bookwalter Binge for it’s customers and will be providing other prizes and benefits at the event.
“Earlier this year, I visited Asheville for the first time and I was impressed by the number and quality of the mountain bike trails in Pisgah National Forest” said Zander Nosler, founder of Kitsbow. “I have a new appreciation for the phenomenal mountain as well as road biking culture in and around Asheville, and I am excited about the growing number of Kitsbow Obsessives in Western North Carolina.”
“I am stoked about combining my love of cycling with the awesome, high-quality, high-performance cycling gear from Kitsbow,” said Jamie Bookwalter, Binge Co-Founder. “I’ve been wearing Kitsbow cycling apparel for several months and I want to introduce it to the Bingers.”
The Bookwalter Binge is a relaxed Gran Fondo ride, studded with racing on timed segments of tough climbs that provide an epic challenge to all.
Three routes of varying length traverse some of the most beautiful roads in the Blue Ridge Mountains near Asheville, North Carolina: 7,000 ft of climbing in 87 miles, 5,800 ft in 72 miles, or 2,850 ft in 39 miles.
This is a unique opportunity to ride alongside female and male pro cyclists as they celebrate the end of their season racing all over the world and the country. The accessible pros ride all three routes, and along with Brent, they are inspired by cyclists of all backgrounds and abilities.
To Register
Registration for the Bookwalter Binge Gran Fondo & TuneUp Ride is open. Registration prices increase on October 15.
For more information, visit or call 828-412-4242.
About Kitsbow
With unabashed style and technical excellence, Kitsbow celebrates the joy and passion of cycling by creating the world’s finest bike clothing. Offering high-performance apparel, the California-based company prioritizes quality, value and the belief that anything that’s done should be done with the absolute best of what’s available. To view the line and learn more about Kitsbow, visit
About Velo Girl Rides
Velo Girl Rides provides event and safety direction for the Bookwalter Binge Gran Fondo. The company also creates Beautiful Cycling Experiences with tours of the Blue Ridge Parkway, in the Asheville, NC area, and in the farmland and forests throughout North Carolina, South Carolina, and Virginia. In addition to end-to-end Blue Ridge Parkway tours, a variety of all-inclusive multi-day tours, one-day tours, and custom tours are offered to meet your specific needs.
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