Sprig Brings CBD-Infused Soda to Nine States

LOS ANGELES (October 30th, 2018) – Sprig, the market leader in cannabis-infused beverages, has expanded distribution and sales of its CBD-infused soda line into four new states, bringing their coverage to a total of nine states. In addition to California, New York, Florida, Nevada, and Illinois, the company’s CBD line is also now available in…

Hampton University Becomes First HBCU to Add Women’s Triathlon as a Varsity Sport

COLORADO SPRINGS, Colo. — USA Triathlon, along with Hampton University President Dr. William R. Harvey and Director of Athletics Eugene Marshall, Jr., today announced that Hampton University will introduce women’s triathlon as a varsity sport starting in the fall of 2019. The school, located in Hampton, Virginia, is the first-ever HBCU (Historically Black Colleges and…

VeloSwap Announces Programs, Events, and More for November 3 Event in Denver

Boulder, Colorado, USA — October 30, 2018 — VeloSwap, America’s most popular consumer bicycle swap and expo, comes to Denver on November 3rd at the National Western Complex. Colorado’s biggest consumer bike event brings together more cycling enthusiasts, retailers, and manufacturers than any other in North America, with an expected attendance of 8,000 enthusiastic shoppers….

Challenge Family World Bonus Ranking Sees Changes After Challenge Paguera-Mallorca and Challenge Forte Village Sardinia

After the results of the last two races, CHALLENGEPAGUERA-MALLORCA and CHALLENGEFORTEVILLAGESARDINIA, there are now two male athletes sharing the lead in the Challenge Family World Bonus. Sebastian Kienle didn’t race either Mallorca or Sardinia, so his total points remain unchanged at 1550. Pablo Gonzalez Dapena, previously in second place behind Kienle, raced in Mallorca, claimed…

Planet Fitness and 500 Festival Extend, Enhance Partnership

INDIANAPOLIS (October 30, 2018) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, and Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., today announced a new level in their partnership. Planet Fitness has…

A New World-Class Gravel Race – SBT GRVL, Presented by Canyon Bicycles – Debuts in Steamboat Springs, Colo., Aug. 18, 2019

(STEAMBOAT SPRINGS, Colo., October 30, 2018) – Gravel, one of the fastest-growing disciplines in cycling, experienced tipping-point growth in 2018, as exponentially more events, gravel-specific bikes, gear, components and content debuted this year than any year prior.  The momentum will be supercharged in 2019 with the debut of Colorado’s ultimate gravel race event, SBT GRVL,…

Infographic: The Significance of Instagram for Endurance Sport Brands

(October 30th, 2018) – Instagram has been leading the way as a key platform for endurance sport brands. When compared against Facebook, Twitter and YouTube, Instagram continues to resonate most in terms of engagement, post interaction & fan growth. Using some selected findings from its latest September Endurance Sport Social Analytics (ESSA) Data, MultiSport Research…

Active at Altitude opens registration for expanded 2019 training camps after record breaking 2018

Estes Park, CO – Active at Altitude, creator of experiences that educate, inspire, and empower an active, healthy, mindful lifestyle, have announced that registrations for their 2019 training camps opens on November 1, 2018. Pre-registrations have already secured nearly 15% of available places. All the Active at Altitude training camps are based in Estes Park,…